Digital Media Coordinator/Specialist

SUMMARY

The Digital Media Coordinator / Digital Media Specialist supports the Digital Marketing & E-Commerce function for Northeast Grocery’s retail operating companies, including Market 32, Price Chopper Supermarkets, and Tops Friendly Markets. This position creates digital graphics, plans and executes email marketing campaigns, and maintains website content to strengthen brand engagement, support promotional initiatives, and help customers discover products, offers, and online shopping services.

Reporting to the Manager of Digital Marketing, this role combines hands-on graphic design with campaign planning, content production, and performance analysis. The position partners with Advertising, E-Commerce, and other stakeholders to deliver accurate, consistent, and engaging content across digital channels.

The position may be filled as a Digital Media Coordinator or Digital Media Specialist based on the selected candidate’s overall qualifications, relevant experience, and business needs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Graphic Design and Creative Production

Design digital assets supporting the full Digital Marketing & E-Commerce function, including email layouts, website banners, landing page graphics, online shopping placements, social media graphics, and digital advertising creative. Translate campaign briefs into effective visual concepts; adapt assets for channel specifications, devices, and brand identities; and maintain reusable templates and organized creative files.

Brand Consistency and Creative Collaboration

Partner with Advertising and channel owners to align digital creative with brand standards, promotional messaging, and broader marketing campaigns. Source and adapt approved photography and artwork, incorporate feedback, and apply sound typography, layout, and image optimization practices to produce clear, accessible, and consistent customer communications.

Email Campaign Strategy and Planning

Partner with the Manager of Digital Marketing to translate business priorities into email campaigns that support customer engagement, loyalty, and online shopping. Contribute to campaign strategy, including objectives, audience segmentation, contact frequency, personalization, and testing. Maintain the email calendar and coordinate messages, audiences, offers, and timing with promotional and merchandising plans.

Email Campaign Execution

Coordinate the complete campaign workflow, including content collection, copywriting and editing, graphic design, email builds, audience selection, proofing, approvals, scheduling, and deployment. Use approved customer segments and suppression lists; verify links, tracking parameters, offer details, and mobile presentation before launch. Support automated and triggered communications in partnership with internal teams and platform providers. Follow company requirements for customer data handling, email permissions, and unsubscribe management.

Website Content and E-Commerce Support

Create, update, schedule, and retire content through website content management systems, including promotional pages, meal inspiration, store information, and campaign landing pages. Coordinate online shopping content and creative with the E-Commerce team so campaigns connect customers to relevant products, offers, and shopping destinations. Apply established accessibility, search optimization, and usability practices; check links, images, content accuracy, and publication timing; and escalate technical issues to the appropriate internal or external partner.

Campaign Performance and Continuous Improvement

Monitor and report email and related website performance using measures such as clicks, conversions, online sales where measurable, unsubscribes, and delivery performance. Support A/B testing of creative, subject lines, content, calls to action, and timing. Use results to identify opportunities, recommend improvements, and implement approved changes to strengthen campaign effectiveness.

Project Coordination and Quality Assurance

Manage assigned creative requests and campaign deadlines, gather complete briefs and assets, coordinate stakeholder reviews, and maintain clear project status updates. Work with vendors and agencies on assigned deliverables and troubleshooting. Review customer-facing materials for brand consistency, spelling, pricing and offer accuracy, effective dates, and functionality; identify risks early and resolve or escalate issues before publication.

Perform other related duties as assigned by management and adhere to all company policies and procedures.

MINIMUM QUALIFICATIONS

• Strong graphic design skills, including typography, layout, visual hierarchy, and adapting creative for digital channels; portfolio demonstrating relevant work required.

• Proficiency with Adobe Creative Cloud, particularly Photoshop and Illustrator, or comparable professional design tools; ability to create original assets and work within established brand standards.

• Strong writing, editing, and proofreading skills, with close attention to promotional details, customer clarity, and accuracy.

• Working knowledge of email marketing platforms and website content management systems, with the ability to build, test, publish, and maintain digital content.

• Understanding of mobile-friendly design, accessible content practices, email quality assurance, audience segmentation, and responsible customer data handling.

• Ability to interpret basic campaign and website metrics and use results to improve content and execution; familiarity with web analytics tools such as Google Analytics preferred.

• Ability to perform computer-based design, content production, and campaign management in an office environment.

• Ability to coordinate time-sensitive campaign launches and website updates, including occasional support outside normal business hours as business needs require.

• Ability to participate in store visits, creative production activities, and team meetings as business needs require.

• Strong organizational, communication, and collaboration skills; ability to manage multiple deadlines and coordinate work across teams in a fast-paced retail environment.

• Working knowledge of Microsoft Office. HTML/CSS familiarity and experience with animation, video editing, or automated email journeys are preferred.

EDUCATION AND EXPERIENCE

• Associate’s or bachelor’s degree in Graphic Design, Digital Media, Marketing, Communications, or a related field, or an equivalent combination of education, training, and relevant experience.

• Relevant experience in digital graphic design, email marketing, website content management, or a related field. A combination of professional experience, internships, freelance assignments, and substantial project work may be considered.

• Experience in retail, grocery, consumer brands, or e-commerce is preferred. Portfolio should demonstrate digital design capabilities; examples of email campaigns and website content are preferred.

Use of AI in Our Work
At Northeast Grocery, we encourage the responsible use of artificial intelligence (AI) tools to help increase efficiency, productivity, and quality of work. Corporate team members may be expected to leverage AI-enabled tools to support tasks such as analysis, content development, problem-solving, and process improvement. All AI use must align with company policies, data privacy standards, and ethical guidelines. 

PHYSICAL REQUIREMENTS