Manager of Digital Marketing

Feb 13, 2025

Schenectady, NY, US, 12308 Williamsville, NY, US, 14221

Salary: $82,633.00- $129,247.00

SUMMARY

This position plays a key role in implementing our marketing strategy as it relates to acquiring new and retaining or growing existing customers through both non-paid and paid marketing channels. Leads the day-to-day management of customer facing digital content on the website(s), related pages, digital ads and other digital outreach -- all to increase measurable conversions and engagement, drive sales and increase loyalty.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Oversight (planning, budgeting, execution) on all Digital Outreach (email, push, sms, etc) and social media (FB/TW/IG/SC/YT/PIN)
Coordination of all DotCom, SEO, Search elements
Management of Paid Digital Media (digital ads), email marketing campaigns (weekly recurring, custom, and consumer journey)
All Tracking (airtable) and Measurement with the intention to drive sales, and maximize engagement in all communications
Retail Media Network program management, facilitation & development
Ad Hoc digital marketing requests and campaigns to support the growth of branding and merchandising efforts with our supported opcos

MINIMUM QUALIFICATIONS

Ability to think critically, analyze information and make actionable recommendations
Highly organized with strong project management skills and the ability to manage multiple projects and deadlines
Experience in a retail environment with a basic understanding of consumer marketing principles
Customer service experience preferred
Excellent communication skills, both written and oral
Self-motivated with the ability to work both independently and collaboratively

EDUCATION AND EXPERIENCE

Bachelors degree in Marketing or related fields required; MBA preferred
Google Analytics Certification and Google Tag Manager
Background in WordPress
Standard email platform knowledge
4+ years of relevant retail website experience. Experience with Instacart platform is a plus.
2+ years of email, segmentation and automation experience.
Product, service or content marketing experience required
Skilled in software and internet applications

PHYSICAL REQUIREMENTS

Driving Occasional 1-3 Hours

Grasping/Finger Movement & Dexterity- Left/Right Hands Constant 5-8 Hours

Sitting Constant 5-8 Hours

Our Company does not discriminate against individuals on the basis of race, color, national origin, religion, sex, affection or sexual orientation, disability, age, marital status, liability for military service, status as a veteran, gender identity or expression, genetic information, pregnancy, and any other characteristic protected by applicable federal, state, or local laws.

Should your hours and availability better fit the needs of another store or desired shift, we may consider your application for another location or shift.